Atlas Concorde stands among the leading names in the global porcelain industry — a brand that blends Italian craftsmanship, cutting-edge technology, and high design values to shape the aesthetic and technical standards of modern architecture.
Heritage and Scale
The roots of Atlas Concorde trace back to the merger of two leading Italian ceramic firms in the 1990s. From that foundation, the company expanded steadily, developing large-format slab production and global distribution. Today, Atlas Concorde operates in over 130 countries, with highly automated facilities that ensure consistent product quality and design precision. Its success in export markets has been recognised through multiple awards, including the Export Capital Award for excellence in international trade and Best Display Booth at the Coverings 2025 exhibition.
Technological Precision and Process Control
What truly distinguishes Atlas Concorde is the precision of its production processes. Every stage — from raw material selection to control of temperature, moisture, and firing — is monitored and regulated by advanced automation systems. Factories use robotics, digital printing, and sensor-based quality control to ensure tiles are perfectly flat, tonally consistent, and structurally sound, even at large-format sizes. This commitment to engineering excellence ensures that Atlas Concorde porcelain performs to the highest international standards.
Design Innovation and Recognition
Atlas Concorde’s design capability matches its engineering expertise. The company collaborates with leading Italian and international designers to create collections that balance natural beauty with architectural sophistication. In recent years, the company has earned multiple Red Dot Design Awards for its porcelain collections — including Boost Natural, 3D Wall Carve, and Marvel Travertine — recognising innovation in texture, surface relief, and aesthetic realism. These achievements highlight the creative depth that keeps Atlas Concorde at the forefront of the global porcelain market.
Coordinated Indoor and Outdoor Ranges
A further strength lies in Atlas Concorde’s ability to provide fully coordinated indoor and outdoor tile systems. Each collection includes matching finishes and sizes that allow designers to achieve seamless transitions between interior and exterior spaces. This design coherence distinguishes Atlas Concorde from many competitors that offer only limited versions or finishes.
Conclusion
Atlas Concorde exemplifies Italian craftsmanship in its highest form — where technology, design, and manufacturing excellence converge. Their commitment to precision, innovation, and design integrity continues to define the standard for premium porcelain paving worldwide. While many may follow their example, Atlas Concorde remains one of the true leaders of the industry.
